Aiyana Nutrition
Content strategy and execution for the launch of a healthy prepared meal delivery service for pregnant women and busy families.
creative direction | copywriting | content strategy | partnerships | social
Brief
Launch a prepared meal delivery service for new moms, moms to be and busy families.
Solution
I developed a comprehensive multi-channel marketing strategy and executed it, including photo and video shoots, influencer and gifting strategies, brand partnerships and emails.
Result
Sales goals reached immediately, exposure to over 385K individuals, and beautiful content to be used across channels that defined the new brand.
“Hannah played an integral role in the initial launch of Aiyana. Not only did she take the lead in marketing and social strategy she also organized and executed the content shoots, with amazing results. Hannah was incredibly easy to work with and a trusted advisor during an intimidating time. I highly recommend working with her, you would be lucky to!”
— Michelle O’Brien, Founder, Aiyana Nutrition