Pehr
Created content in-house and remotely for ecommerce, social, lookbooks and product launches.
creative direction | copywriting | content strategy | partnerships | social
Brief
Act as Brand and Partnerships Manager to manage all marketing channels for a baby and kids organic clothing and nursery start-up.
Solution
I developed an influencer program and celebrity gifting strategy, programmed in-person and virtual workshops, created contesting partnerships, and created and managed all photo and video content creation, including casting, copywriting, and styling.
Result
A 360% increase in social engagement, 140% increase in social following, up to 4 times return on ad spend, and a 300% growth in ecom sales, all while evolving the playfully sophisticated aesthetic of the brand.
“Hannah is one of the best brand marketers I've worked with. As a media buyer, I relied on her to source and create content for ads which we spent 6 figure monthly budgets on. The content she would get always drove the highest ROAS and customer acquisition. She is great at finding the right influencers for a brand and then directing them to make sure the content they create will perform well for paid and organic social media.”
— Mary-Rose Sutton, Digital Marketing Consultant