House Red
Brand identity for an inclusive and subversive hotel and vineyard in Tuscany that is rewriting traditions.
brand identity | copywriting | graphic design | social
Brief
Develop the brand identity for an inclusive hotel and vineyard in Tuscany, looking to rewrite old traditions while creating new ones.
Solution
I highlighted the brand value - inclusive - by drawing attention to “us” in the logo. I designed the letters to lean, tip and flip, a natural effect of enjoying the House Red. I drew and wrote over images to give the sense that they’re being re-written, just like the traditions themselves.
Result
A dynamic visual language with templates developed to be applied across channels.
